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Creativity

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Design strategies at The Cycle Show

Many new cycling products and brands are less about Lycra and more about style and culture. I wandered through The Cycle Show looking for design stories. Here are four that show the breadth of business opportunities and design strategies in this growing market.

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Diversity = Creativity

Embracing diversity in all sorts of ways is particularly vital for the design industry, because diversity fuels creativity. It leads to better decisions and a greater level of problem solving.

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Design Thinking: Making Time for Creativity

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Design Thinking: Making Time for Creativity

As a potter, I was very pleased to catch the ‘Free Time’ exhibition at Poole Museum, here in the UK, on the creative processes at the Poole Pottery (originally known as ‘Carter, Stabler and Adams’ when designers Harold and Phoebe Stabler and potters John and Truda Carter brought creative impetuous into the business in 1921).

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Creative Strategy: notes from Silicon Beach 2015

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Creative Strategy: notes from Silicon Beach 2015

Delighted to attend the Silicon Beach event in Bournemouth, UK, last week. Two days of great speakers sharing their passions and insights on creative strategy, brands and digital innovation. Here are the notes I made. If you haven’t been to this annual gathering, I would encourage you to look out for it next year and book early.

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What’s so special about designers?

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What’s so special about designers?

If #designthinking is reduced to just a process then anyone can learn to do it – who needs designers Replies touch on the ‘expertise’ of designers, the ‘creativity’ and ‘intuition’, the years of ‘practice’ and ‘mastery’ they provide. These all pointed toward the idea that there is something special that designers add. Not just anyone can look at design thinking methods or processes and be able to make them work.

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