Applying a design thinking approach with pre-starts introduces the culture of rapid prototyping, being user-centered and visualising various aspect of the journey ahead. It’s not just valuable for mapping-out and managing the product and service development, but also for working through scenarios for the company structure and what success will look like at different stages. In this way, design thinking approaches were applied across this group in a variety of ways for each of the people involved.
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Clients don’t need cheap design and they don’t want expensive design. They need design services that give them value for money and return on their investment. And whilst I don’t know any creative people that relish the idea of making a ‘business case’ for their talents, it helps clients understand what you do and will improve your chances of winning projects.
Plastic is an amazing material. Arguably the birth of modern plastics came in 1907 with the invention of Bakelite - the first synthetic plastic to be derived not from plants or animals, but from fossil fuels. A wave of now-familiar synthetic plastics followed - polystyrene (1929), polyester (1930), polyvinylchloride (PVC) and polythene (1933) and nylon (1935). But due to the 20th Century upsides of its durability and widespread use, we are now facing the 21st Century downsides of the substantial impacts of plastic waste.