I joined a group of DBA (Design Business Association) members in Bristol this week, for a discussion about business growth. A panel from Kinneir Dufort, Taxi Studio and Workbrands shared their experiences, reflections and words of wisdom.
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Applying a design thinking approach with pre-starts introduces the culture of rapid prototyping, being user-centered and visualising various aspect of the journey ahead. It’s not just valuable for mapping-out and managing the product and service development, but also for working through scenarios for the company structure and what success will look like at different stages. In this way, design thinking approaches were applied across this group in a variety of ways for each of the people involved.
I’ve been delivering five taught sessions on ‘Design and Business’ for the Masters in Design at Plymouth University. Together, the students and I have explored how design connects with a business strategy...
Making small batches of products yourself as a maker can quickly reach its limits. To achieve greater scale, suitable manufacturers need to be found and briefed. Whilst you may think this would be a straight forward process, it often isn’t...
Common design management themes that come into play regardless of whether a design project relates to the construction industry or the creative industries.
Many new cycling products and brands are less about Lycra and more about style and culture. I wandered through The Cycle Show looking for design stories. Here are four that show the breadth of business opportunities and design strategies in this growing market.
As a Design Manager I have organised hundreds of pitch meetings, so designers ask me: “what makes a good pitch?” Despite not having a magic formula for winning projects, there are approaches I see that consistently work well. In a short series of three articles I’ll outline those common traits.
As a new year gets started, it’s a great time to remind yourself of the road ahead and the destination you’re working toward. Design projects and design agencies can lose their way in the day-to-day details, particularly when we are busy and more easily distracted. Priorities can shift and become confused. Energy and motivation can lapse as everything gets stretched.
As the Tom Fishburne cartoon depicts so well, designers and their clients seem to come from very different perspectives - sometimes more like adversaries than partners. Whether it’s for a pitch meeting, trying to negotiate a brief, or the on-going management of a project, the relationship is a dance. It involves conveying the value of design and the creative process, whilst also meeting the budget and delivery expectations of the client.