I joined a group of DBA (Design Business Association) members in Bristol this week, for a discussion about business growth. A panel from Kinneir Dufort, Taxi Studio and Workbrands shared their experiences, reflections and words of wisdom.
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I’ve been delivering five taught sessions on ‘Design and Business’ for the Masters in Design at Plymouth University. Together, the students and I have explored how design connects with a business strategy...
Making small batches of products yourself as a maker can quickly reach its limits. To achieve greater scale, suitable manufacturers need to be found and briefed. Whilst you may think this would be a straight forward process, it often isn’t...
Common design management themes that come into play regardless of whether a design project relates to the construction industry or the creative industries.
Embracing diversity in all sorts of ways is particularly vital for the design industry, because diversity fuels creativity. It leads to better decisions and a greater level of problem solving.
I am a great believer in the old saying ‘people buy people’. The best design projects come from a good match between the right clients with the right designers.
Clients don’t need cheap design and they don’t want expensive design. They need design services that give them value for money and return on their investment. And whilst I don’t know any creative people that relish the idea of making a ‘business case’ for their talents, it helps clients understand what you do and will improve your chances of winning projects.
As a Design Manager I have organised hundreds of pitch meetings, so designers ask me: “what makes a good pitch?” Despite not having a magic formula for winning projects, there are approaches I see that consistently work well. In a short series of three articles I’ll outline those common traits.
Independent publishing company GraphicDesign& has launched its latest title: Graphic Designers Surveyed. The book provides fascinating insights (beautifully presented) about the industry through the responses of 1,988 graphic designers from the UK and US. The multiple-choice questions resulted in data about gender, pay, hours, specialisms, interns, awards and more. As a Design Manager, the ones that caught my particular interest related to the selling or promoting of design services and the relationships with clients.
If #designthinking is reduced to just a process then anyone can learn to do it – who needs designers Replies touch on the ‘expertise’ of designers, the ‘creativity’ and ‘intuition’, the years of ‘practice’ and ‘mastery’ they provide. These all pointed toward the idea that there is something special that designers add. Not just anyone can look at design thinking methods or processes and be able to make them work.