As the Tom Fishburne cartoon depicts so well, designers and their clients seem to come from very different perspectives - sometimes more like adversaries than partners. Whether it’s for a pitch meeting, trying to negotiate a brief, or the on-going management of a project, the relationship is a dance. It involves conveying the value of design and the creative process, whilst also meeting the budget and delivery expectations of the client.
If #designthinking is reduced to just a process then anyone can learn to do it – who needs designers Replies touch on the ‘expertise’ of designers, the ‘creativity’ and ‘intuition’, the years of ‘practice’ and ‘mastery’ they provide. These all pointed toward the idea that there is something special that designers add. Not just anyone can look at design thinking methods or processes and be able to make them work.
The terminology of sustainable design has always been difficult, not least because it becomes filled with acronyms and buzzwords. But also because words such as ‘responsible’, ‘ethical’ and ‘good’ draw us into subjective philosophical debate, politics, morals and highly personal perspectives. It is easy to get side tracked in endless discussion and unless you relish the debates, it can make these subjects difficult to access.