Design and business strategy for leadership, innovation and sustainability

Our ‘Design Serving Life’ materials are not a fixed set of tools, and they offers no easy answers or step-by-step solutions. Instead it’s a way to stimulate debate and facilitate questions about the wider dilemmas we face when designing.

Contemporary designers think in systems. They develop ideas that go beyond dealing only with materials, or products, or addressing symptoms, and instead grapple with the root causes of why things are not working.

Creative Directors from design agencies across Bristol and Bath gave their insights on how best to reach out to them.

With users in mind, role play the journey they will take in relation to your product or service.