With users in mind, role play the journey they will take in relation to your product or service.
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Design delivers more for a business when you invest in a relationship with the right designers. Do you have a process in place to find them?
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Before rushing to speak with designers, take a step back and capture what you hope to achieve, the challenges you have, and why success is important.
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Design thinking helps to work through scenarios for a company structure and what success will look like at different stages.
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Embracing diversity in all sorts of ways is particularly vital for the design industry, because diversity fuels creativity. It leads to better decisions and a greater level of problem solving.
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Teaching ‘Design and Business’ for the Masters in Design at Plymouth University. Students explore how design connects with a business strategy.
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Poole Pottery introduced their ‘Free Time’ policy of 1964, where production workers were allowed to explore their own creativity alongside their routine jobs.
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Any design project is about facilitating change.
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People buy people. The best design projects come from a good cultural match between the right clients with the right designers.
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Clients need design services that give them value for money and return on their investment - a ‘business case’ for design.
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What makes a good design pitch?
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There is something special that designers add.
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‘Responsible’, ‘ethical’ and ‘good’ design draws us into philosophical debate and the need for change.
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