Embracing diversity in all sorts of ways is particularly vital for the design industry, because diversity fuels creativity. It leads to better decisions and a greater level of problem solving.

Teaching ‘Design and Business’ for the Masters in Design at Plymouth University. Students explore how design connects with a business strategy.

People buy people. The best design projects come from a good cultural match between the right clients with the right designers.

Clients need design services that give them value for money and return on their investment - a ‘business case’ for design.

What makes a good design pitch?

There is something special that designers add.