Too many design projects fail. They turn out to be a waste of time and money. Why? Lack of strategic planning, no clear brief, the wrong design agency, misunderstood expectations. Let's fix this. Reduce that risk of failure and get better results. When design is well managed and strategically planned it is one of the best investments a business can make.
Making creativity work
Mixing design and business can feel like working with oil and water. Creativity comes from a way of working – playful, curious, exploratory, empathic, visual, open-ended. And this way of working can be very much at odds to the way that businesses work – structured, efficient, minimising risk, data-driven, goal-orientated, measurable. This situation needs skills to facilitate this cultural stand-off. If you really want to design and deliver something special, we will make the case for the creative process. A process that to many ‘non-design’ people sounds fluffy, naïve, time consuming, very risky and incredibly expensive.
Designing future potential
When you're busy with business today, it's easy to take your eyes off the future. We face unprecedented complexity, uncertainty and pressure to innovate. Let's examine the challenges and find new opportunites. Capture insights, develop concepts. Creative and design skills are essential to having a framework for change.