Every organisation needs a unique and memorable presence. Design provides this in many ways, with compelling brands, innovative products, meaningful services, co-ordinated digital marketing and effective communications materials.
Great design connects with customers or stakeholders on the outside, and engages teams on the inside. It achieves more sales, higher recognition, motivation and engagement. Design-led organisations are more successful, more innovative and more competitive. But to become ‘design-led’ is more complex than it might seem.